This is one of the MBNA videos that we recently filmed. It was a ton of fun! Me, my wife, and my four kids went all over town collecting bags of leaves. We ended up with over fifty bags that we poured into the front yard of this house. Then we had a crane drop the monument into the front yard and invited the kids in to play. It went really well, and we got some beautiful images. The monument was donated by Keystone monument, and the lettering was donated by Jed and Debbie Hendrickson of Santa Barbara Monumental.
Our clients have all sorts of preconceived notions about memorialists and memorialization that are not correct. Videos like this one break down the preconceived notions that our clients have, and replace them with the truth about memorialists, and memorialization. That's why projects like the MBNA's remember project are so important.
Please take the time to use these videos on Facebook, your website, your shops, your presentations, etc. You will improve your own image, and you will make the industry outlook better at the same time!
I filmed a few scenes on the Fall (as in the time of year Fall) video for the MBNA Remember project yesterday. We ended up getting some really beautiful shots. This video would not have come together without the help of some wonderful people in the industry.
We have been preparing for this video for quite some time. Tom Oglesby at Keystone Granite donated this amazing piece which we designed specifically for this project. He did a great job on it. It has a wrapping staircase made entirely from one piece of stone - really cool! Jed and Debbie Hendrickson donated their time and expertise on the lettering that you see on the front and face of each step. We made the decision to simply paint the letters on so that the piece could still be used. Anyways, there are truly some wonderful people in the monument industry - I guess I've always known that, but being a part of the Remember project has highlighted that fact in my mind.
We were actually scheduled to film on Monday, but we had a minor setback. We had everything and everyone ready to go at the location we had chosen. The crane guy drove up, and I could tell something was wrong from the moment I said hello. It soon became apparent that our man was drunk as a skunk. I'm sure that there are some of you out there that might argue that you can't truly operate a crane until your blood alcohol levels reach at least 0.23, but it seemed just a little bit dangerous to have a 3,000 lb granite staircase swinging twenty feet in the air with a drunk person at the controls, so I asked him to leave. Has that happened to anyone else? :)
Have you ever been fishing and the guy next to you is catching one fish after another while you stand there like a dope wondering what the magical bait is? Well, think of your website like a fishing pole. You have to create bait that the fish are going to bite on. Your digital assets (photos, video, and graphics) are the equivalent of bait. If you're not using the right bait, you'll be standing there watching your competitors catch all the fish. That's why we are specializing in digital assets for memorialists. Here's a little video that shows some of the recent work that we did for a monument company in California. We'd love to come to your shop and help you create some digital assets to help you land your next big sale. Call us and we'll set something up! (photo courtesy of LakeMartinVoice)
Many of you have probably heard the phrase "Planned obsolescence" -- if you haven't, then let me be the first to introduce you to your new best friend! The philosophy of planned obsolescence sucks, and hipsters around the world have developed a whole culture out of kicking it in the shins.
Wikipedia (the fountain of all truth:) defines planned obsolescence in this way; "Planned obsolescence or built-in obsolescence in industrial design is a policy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time. Planned obsolescence has potential benefits for a producer because to obtain continuing use of the product the consumer is under pressure to purchase again, whether from the same manufacturer (a replacement part or a newer model), or from a competitor which might also rely on planned obsolescence."
The great news for memorialists is that our philosophy of permanence, and timeless beauty is on the cutting edge of hip-dom. Memorialists should take every opportunity to show off the artisanship of their craft. I can hardly wait to make a video that contrasts planned obsolescence and the culture of permanence and timeless beauty espoused by memorialists around the world! Here's a great video by the folks at Vitsoe who manufacture modular shelves designed by the influential industrial designer Dieter Rams. Enjoy!
I just got back from a trip to the bay area in Northern California. I was invited by my good friends over at Bras and Mattos Monument Co to document the unveiling of a new civic memorial as part of the MBNA Remember project. The Mattos boys never disappoint -- the unveiling was a wonderful event. There were about 1,800 people in attendance, and there was a tremendous excitement in the community for the completion of this memorial.
I hope that members of the MBNA will use this video to help them sell civic monuments in their area. This video captures the excitement that a community feels when a memorial is created to remember important people, places, or events. I like to try to show how people interact with monuments, and I think this video captures a lot of interaction that city planners will find meaningful.
It was also my great pleasure to be present at a celebration dinner hosted by the local moose lodge the night before the unveiling. I was touched by the words of veterans in attendance at the meeting. If any of those men see this video, I want them to know of my great appreciation for the sacrifices that they made on behalf of my family and me. This video is my salute to them -- I hope it is fitting.
We create media for the best and brightest in the memorialization industry. We have had to opportunity to do the filming for MBNA's Remember project. It has been a lot of fun working with all the guys on the MBFilms committee. I think some of the videos we are creating for this project will be unexpected by the industry as a whole and some will be exactly what everyone expects.
What is interesting to me, is that people outside our industry seem to enjoy the videos that memorialists may not necessarily relate with. I think this is awesome, because we want to create media that your clients will enjoy. Kudos to the MBNA and the MBFilms committee for thinking outside the box!
Many times our clients only know us as the people on the other end of the phone line. Show off the human side of your businesses! Watch this video to see how the folks at Highland Granite chose to tell the world about themselves.